This kind of goes along with my review of Seth Godin’s book last week, but I read a great post today on Vox Fortis, a great communications site by Susan Emmens, entitled “SEO Isn’t Your Salsa.” Basically what she says is that you can want that number one search engine ranking in Google all you [...]

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Gross as it may sound, this is the title of Seth Godin’ new book - Meatball Sundae: Is Your Marketing out of Sync?. Boil it down to this - all the new Internet marketing of blogs and YouTube and Web 2.0 stuff are all the toppings on a sundae. They are in fact the whipped [...]

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When I get ready for work in the morning, I shave, wash my face, comb what is left of my hair, get dressed, and do all those other little things to make myself presentable. For many reasons your appearance is important, not the least of which is that it is one of the ways people [...]

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I was reading a blog article the other day, and I really wish I could remember which one it was or locate it again, on the subject of subjects. Basically it boiled down to this - most people decide based on the subject alone whether to open your email and read it. So why do [...]

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