Sit back while I tell you a little story. A little over a year ago I need to get news glasses. Since I hadn’t had my eyes checked in a while I figured it was time for a complete vision exam too. Trying to make my life easier since I was going to be [...]
Hundred Acre Personality Types
When you are working with people, be they clients, prospects or co-workers, it is always useful to know what their personality is. You wouldn’t want to address a sale to someone who craves adventure and excitement in the same way you would talk to someone who’s core values are stability and security.
So, how do you [...]
The Clothes of Your Message
When I get ready for work in the morning, I shave, wash my face, comb what is left of my hair, get dressed, and do all those other little things to make myself presentable. For many reasons your appearance is important, not the least of which is that it is one of the ways people [...]
The Subject is the Message
I was reading a blog article the other day, and I really wish I could remember which one it was or locate it again, on the subject of subjects. Basically it boiled down to this - most people decide based on the subject alone whether to open your email and read it. So why do [...]
