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Review - Permission Marketing

Published in January 29th, 2008

I have talked a good deal about permission marketing recently and how it contrasts to interruption marketing. It was brought to my attention that some of you might not really understand the difference, and so I would like to give you a brief review of the bible on the subject, Permission Marketing : Turning [...]

Don’t Abuse the Permission

Published in January 16th, 2008

Posted by Michael in General, Manners

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Sit back while I tell you a little story. A little over a year ago I need to get news glasses. Since I hadn’t had my eyes checked in a while I figured it was time for a complete vision exam too. Trying to make my life easier since I was going to be [...]

Where’s the Beef?

Published in January 9th, 2008

Posted by Michael in General, Writing

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This kind of goes along with my review of Seth Godin’s book last week, but I read a great post today on Vox Fortis, a great communications site by Susan Emmens, entitled “SEO Isn’t Your Salsa.” Basically what she says is that you can want that number one search engine ranking in Google all you [...]

Meatball Sundae

Published in January 2nd, 2008

Posted by Michael in General, Writing

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Gross as it may sound, this is the title of Seth Godin’ new book - Meatball Sundae: Is Your Marketing out of Sync?. Boil it down to this - all the new Internet marketing of blogs and YouTube and Web 2.0 stuff are all the toppings on a sundae. They are in fact the whipped [...]

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