Gross as it may sound, this is the title of Seth Godin’ new book - Meatball Sundae: Is Your Marketing out of Sync?. Boil it down to this - all the new Internet marketing of blogs and YouTube and Web 2.0 stuff are all the toppings on a sundae. They are in fact the whipped [...]

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When you are working with people, be they clients, prospects or co-workers, it is always useful to know what their personality is. You wouldn’t want to address a sale to someone who craves adventure and excitement in the same way you would talk to someone who’s core values are stability and security.
So, how do you [...]

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In this case, your children are your emails. Last time we talked about watching out for formatting gotchas. You know the best way to do that? Read your own emails on every platform and provider possible. Services like AOL, GMail, MSN (Hotmail), and Yahoo all provide free email addresses to anyone just for the [...]

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Yes, your stationary is pretty. At least to you. And yes all those underlines, bolds, and italics really show off the important words that you think have extra meaning. But, consider this - many people can’t or won’t see them. That’s right, there are a lot of people out there who through either choice or [...]

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