There is a great article over at InsideCRM that lists 101 fixes for your website to help your communicate better and take advantage of your traffic. They very in ease and value, but all of them are worth looking at. Many of the tips, such as #1 - tell readers why they should perform a [...]

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Reputation is an important thing. Often, especially on-line, your reputation is about all you have. With email it can be a make or break proposition. If your reputation goes downhill your email servers can be put on “blacklists” causing many mail relaying servers to refuse your messages. Hopefully you don’t do things that can get [...]

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This should have been a no brainer, and I can’t believe I am having to write it at all. But after dealing with a client this last week, I guess that it isn’t so obvious. Here is the rule: If you don’t want to be perceived as spam, then don’t spam! That is rule number [...]

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I have talked a good deal about permission marketing recently and how it contrasts to interruption marketing. It was brought to my attention that some of you might not really understand the difference, and so I would like to give you a brief review of the bible on the subject, Permission Marketing : Turning [...]

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