There is a great article over at InsideCRM that lists 101 fixes for your website to help your communicate better and take advantage of your traffic. They very in ease and value, but all of them are worth looking at. Many of the tips, such as #1 - tell readers why they should perform a task, are applicable to emails and other forms of communication, not just websites.

While reading this article, think about the sites you do and don’t like. More importantly, think about the sites you find easy to use versus the ones that you hate going visiting. I will bet you that many of the reasons for those differences are listed here, such as “never ask for more information than you need.” If you aren’t going to use the requester’s pet’s name, why are you asking for it.

Again, a good article and well worth the read. 101 Five-Minute Fixes to Incrementally Improve Your Web Site.