There is a great post over at ProBlogger entitled “How to Write Better Posts, Every Time“. What is addressed here is the value of your message to your customer and how to keep them coming back for more. I want you to read the entire article, but let me just give you the little bit.

Whether you blog about internet marketing, parenthood, karate or ballpoint pens, there are certain things you can do to make each post better. This week, I want to share several strategies you can use to make your posts more gripping — regardless of their length or topic.

Omit any sentences or paragraphs in your post that don’t fall under the following two categories:

1. Words that persuade visitors to read the article.

2. Words that visitors will want to read.

Now, this can be applied to all sorts of writing, not just blog posts. Think about these points as you are writing your next email. Think about the purpose of what you are writing. Is persuading the reader to do something? Or is it providing information that the reader will find valuable. If it is doing neither, then it is wasted breath and a waste of your readers time. And, in this day and age when time is at a premium and your message is battling thousands of others for a shrinking share of attention, you cannot afford to waste anything.