Reputation is an important thing. Often, especially on-line, your reputation is about all you have. With email it can be a make or break proposition. If your reputation goes downhill your email servers can be put on “blacklists” causing many mail relaying servers to refuse your messages. Hopefully you don’t do things that can get [...]

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This should have been a no brainer, and I can’t believe I am having to write it at all. But after dealing with a client this last week, I guess that it isn’t so obvious. Here is the rule: If you don’t want to be perceived as spam, then don’t spam! That is rule number [...]

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There is a great post over at ProBlogger entitled “How to Write Better Posts, Every Time“. What is addressed here is the value of your message to your customer and how to keep them coming back for more. I want you to read the entire article, but let me just give you the little bit.
Whether [...]

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