I have talked a good deal about permission marketing recently and how it contrasts to interruption marketing. It was brought to my attention that some of you might not really understand the difference, and so I would like to give you a brief review of the bible on the subject, Permission Marketing : Turning [...]
Call to Action
I got a message today from a vendor I am working with. He said that he had something he needed to talk with me about - urgently. I called him back to find out what the problem was and he said that he was just calling because he hadn’t heard back from the email [...]
Don’t Abuse the Permission
Sit back while I tell you a little story. A little over a year ago I need to get news glasses. Since I hadn’t had my eyes checked in a while I figured it was time for a complete vision exam too. Trying to make my life easier since I was going to be [...]
Where’s the Beef?
This kind of goes along with my review of Seth Godin’s book last week, but I read a great post today on Vox Fortis, a great communications site by Susan Emmens, entitled “SEO Isn’t Your Salsa.” Basically what she says is that you can want that number one search engine ranking in Google all you [...]
